ABOUT US
H.O.T. MANTRA
In a world full of trends, we firmly believe that every woman finds her unique beauty in her individuality.
At House of Trend, every woman is at the center, and it is our goal to support them on their journey to discover their personal style and present themselves with confidence. Our mantra is a commitment to encourage women to feel WOW, look WOW, and do WOW.
RESPONSIBILITY
At H.O.T., we are passionate about the planet and working in respectful ways to honor our collective home. This means that we exclusively collaborate with sustainable, purpose-driven brands from Europe that take an honest look at all aspects of their production – starting from choosing better materials to creating better working conditions for their suppliers and employees.
Being a fashion brand, by nature, we are not in a sustainable industry, but we believe that by using our brand as a platform, we can initiate small changes that will accumulate into bigger ones over time.
We hope you will enjoy and be a part of our conscious journey.
WHO ARE YOU?!
Our unique philosophy of Power Animal allows you to find your authentic style.
Power animals can represent qualities an characteristics we see in ourselves and an energy that we need in certain periods in our life.
We offer a unique statement style method for our customers and invite you to take part in the Style Quiz.
In doing so, you can reveal your power animal style soulmate to find out what colors suit you, and which statement pieces are truly you.
Take the quiz here!
THIS IS ME
Hello, I'm Irina, the founder of House of Trend (H.O.T.) based in Dubai. In recent years, I've focused on personal branding, especially in empowering women to embrace their individuality. From this focus, I developed my own method called the "Power Animal Style Method", helping women discover their personal style by aligning with their values, vision, and personality.
As an entrepreneur, I recognize the significance of visibility and self-expression. My journey, much like a chameleon's, has been marked by challenges and growth, leading me to deeply appreciate the virtues of my power animal.
With House of Trend, I strive to inspire women to be bold and express their "true color". Just as no animal hides its nature, we should live authentically.
The best advice, for me, is to embody the change you seek. Like the chameleon changing its colors, our style should naturally evolve to reflect the transformation we pursue.
Join our Wild at Heart 💜 Collective, where we celebrate our uniqueness and unleash our authentic style.